Driven by Integrity. Built for Success.
At Closer Secrets, we believe in more than just sales—we believe in trust, transparency, and transforming businesses.
The Closer Secrets Way – G.O.A.T. Ethos
At the core of our company, we operate with the G.O.A.T. mentality—Gratitude, Ownership, Attitude, and Team. These values define who we are and how we serve our partners.
Gratitude – Every conversation, every deal, and every success is an opportunity to serve and uplift others. We approach sales with a spirit of gratitude, recognizing the privilege of helping businesses grow.
Ownership – We take full accountability for our results. From every call to every close, we don’t make excuses—we make solutions.
Attitude – A winning mindset fuels winning sales. We foster resilience, positivity, and a relentless drive to elevate our teams and the businesses we partner with.
Team – Success is built together. We cultivate collaboration, mentorship, and excellence across every level of our organization, ensuring that every partner and client benefits from a team committed to their success.
Closer Secrets isn’t just a sales organization—it’s a movement.
We lead with integrity, operate with excellence, and build sales teams that create real impact.
Ready to scale your business with a high-performing sales team?
Randall Grizzle
Founder & CEO
Randall Grizzle is a dynamic leader with an unwavering passion for people and a deep-rooted commitment to integrity in sales. Raised in a small Idaho town, he was a multi-sport athlete who developed a strong sense of teamwork, perseverance, and discipline—qualities that continue to shape his leadership and high-performance work ethic today.
With over 20 years of experience in high-ticket sales, Randall has personally closed tens of millions of dollars for some of the world’s top marketers. His ability to connect with people, foster genuine relationships, and lead with integrity sets him apart in an industry often driven by numbers alone.
Randall’s journey into sales began as a part-time endeavor during the slow season of his construction job. His natural talent and results on the sales floor quickly revealed his true calling, leading him to fully embrace the world of sales. He founded Closer Secrets to bridge the gap between business owners and elite sales professionals—helping businesses scale while empowering sales teams to achieve mastery.
Under Randall’s leadership, Closer Secrets has built and trained some of the most successful sales teams in the industry. He operates by the G.O.A.T. mindset (Gratitude, Ownership, Attitude, Teamwork) and ensures that every partnership aligns with his company’s core values. He believes that true sales excellence comes not from chasing transactions but from fostering meaningful relationships and offering solutions that genuinely improve people’s lives.
In addition to leading Closer Secrets, Randall is an author, speaker, and course creator, dedicated to helping business owners and sales professionals gain confidence and clarity in the high-ticket sales process.
Despite his many achievements in business, Randall’s greatest accomplishment is the life he has built with his wife and two children—a testament to his belief in leading with purpose, both professionally and personally.
Deborah Burris
Managing Partner
Deborah is a trailblazer in professional sales, team leadership, and strategic business consulting, bringing over 30 years of experience in driving impactful results. Deborah has not only helped businesses scale sustainably but also fostered long-lasting relationships and improved employee retention. These principles are the foundation of her remarkable success, as she has built and grown multiple thriving ventures while maintaining a fulfilling personal life.
With a distinguished career in corporate leadership, Deborah spent six years navigating key roles in the pharmaceutical industry, including positions with organizations acquired by Pfizer. Her ability to manage complex business dynamics and drive innovation cemented her status as a leader with enduring influence in the corporate world.
Since joining Closer Secrets as a Managing Partner in 2017, Deborah has reshaped the approach to high-ticket sales. Leading a team of over 100 high-performing sales professionals, she has contributed to generating over $60 million in annual revenue, representing some of the most renowned brands in the industry. Through her strategic direction, Deborah has elevated the performance of sales teams, implementing profit-maximizing strategies that have solidified her as a trusted leader in the high-ticket space.
A highly sought-after thought leader and co-author of The Ultimate Playbook for High Performing Sales Teams, Deborah is a frequent speaker at prestigious events, including WebinarCon, Board of Experts, and NAWBO. Her passion goes beyond sales — she is deeply committed to coaching entrepreneurs to align their purpose with actionable strategies that create meaningful impact and long-lasting legacy.
Deborah’s dedication to continual personal and professional growth is evident through her ongoing education in the Harvard Business School Owner/President Management Program. She also holds a Bachelor of Economics from Brigham Young University, an MBA, and certifications as both a professional sales trainer and leadership development coach. A graduate of the Dale Carnegie program, Deborah has served as Co-Director of the National Association of Women Business Owners (NAWBO) mentoring program, empowering women to excel in their careers and business endeavors.
Outside of her professional achievements, Deborah cherishes her family life with her husband, Christian, their four children, and two grandchildren. She believes in the importance of balancing a fulfilling career with a rich, meaningful personal life.
Deborah Burris is the epitome of leadership with integrity, delivering transformational results by blending vision, values, and expertise. Her life is a powerful testament to how purpose-driven leadership can shape not only businesses but also legacies.
Valerie Grizzle
Chief Financial Officer
Valerie is a born problem-solver who loves creating solutions that allow businesses to thrive. She was a major contributor at Micron Corporation for many years and now brings her expertise to Closer Secrets to help business owners and sales teams thrive. She is the mastermind behind the development of the original Closer Secret Lead Tracker System.
This tracking system was the first of its kind to give closers a simple way to make notes, resolve leads and have visibility to commissions. Additionally, it gave the business owner the ability to make intelligent decisions regarding the profitability of each offer, each closer and each geographic marketing location all in real time. This tracker has created a sturdy foundation for Clients and Closers to gauge the success of their business.
Valerie has an innate work ethic and a drive to make things work. It is her tenacity and attention to details that helps elevate Closer Secrets to success. While Valerie tends to stay behind the scenes, she is an integral part of the team.
Valerie is a dedicated wife to Randall, proud mother of two amazing humans and friend to everyone she meets. She is Randall’s secret weapon! Valerie is a former collegiate athlete, playing basketball at Boise State University. But her biggest flex is the success of their children.
Val Rivera
Director of Compliance
With over five years of experience in the industry, I have honed my expertise by training and working alongside one of the top attorneys in the field.
My role is pivotal in auditing calls for accuracy across our sales floor, ensuring that communication upholds the highest standards of integrity and precision. This diligence not only supports our team but also minimizes risk for our company, safeguarding our operations and reputation.
I am deeply passionate about my work, finding great satisfaction in the day-to-day challenges and achievements it brings. Committed to staying at the forefront of regulatory compliance, I continue to educate myself on current cases and developments with the Federal Trade Commission (FTC).
This continual learning enriches my professional practice and enhances the strategic support I provide to my colleagues and our organization.
Pamela Noriega
Head of Administration
Pamela is the Head of Administration at Closer Secrets, where she ensures that the company operates smoothly and efficiently on a day-to-day basis. With a wealth of experience in organizational management, Pamela is responsible for overseeing internal operations, streamlining administrative processes, and providing essential support to leadership and team members.
Her meticulous attention to detail, combined with her proactive approach, allows her to play a key role in ensuring that the team can focus on driving success for clients. Pamela is dedicated to fostering an environment that prioritizes productivity, collaboration, and growth within Closer Secrets.
Her expertise in managing schedules, optimizing workflows, and implementing best practices for operational efficiency makes her an invaluable asset to the company. Outside of her professional work, Pamela treasures spending time with her family, enjoys reading, listening to personal development podcasts, and traveling to new places.
Marysol Ceceña
Administrative Assistant
With 11 years in the Administration department within the sales industry, Marysol has gained experience covering a variety of roles such as: Customer Service, Contracts, Project Director Assistant, Loan Verification Officer, Audits. etc. Throughout her career, she has honed her skills in creating and analyzing corporate reports, as well as tracking and optimizing key performance indicators (KPIs).
In her current role, she provides support that aims towards streaming sales operations. She's naturally curious and loves learning new things. - always challenging herself and striving for both professional and personal growth.
© Copyright 2025. Closer Secrets. All rights reserved.