Highest performers in the “sales industry” never focus on “selling.”. The best in this industry focus on being the best at helping others gain clarity on the change they seek, why that change is necessary, and how they can help them get there.
It is not about slick tactics to induce your sales team to perform, or your prospects to purchase your offer. This book is about getting clear about the change you and your offer bring to the world.
It is about finding the perfect balance of automation and human interaction. It is about making intelligent business decisions based on data, not emotion. It is about having the right systems and processes in place, to ensure your sales team comes from a place of truth with each customer interaction. It is about instilling confidence along every step of the customer journey.
It is about providing real opportunity that attracts the right customers, the right closers, and crushes the competition. Ultimately, it is about coming from a place of truth and transparency.